The Franchise Marketing Awards 2008
Best International Franchise Expansion Programme
Best
International
Franchise
WINNER:
Expansion
Programme
About the company:
SPONSORED BY:
The Home Instead Senior Care family network of locally owned
franchise offices was developed with a passionate desire to be your
trusted source in helping your family keep your ageing mother,
father, grandparents or friends in their home as they grow older.
Awards criteria:
The judges looked for a company that has launched or expanded its
franchise outside the country in which the franchise was first developed.
Judges’ comment:
Judges looked for:
• Evidence of versatility in exploiting new markets
• A proven ability to overcome obstacles associated with
Home Instead Senior Care has achieved
international expansion
considerable growth overseas in the past three
• Evidence of sustainable growth. years, having gone from 2 to 12 territories, with
a significant increase in world-wide revenues.
The finalists:
With 26 per cent of its franchised offices now
Home Instead Senior Care The SUBWAY Chain outside its home country of North America,
it has demonstrated sound and steady growth
MRI Network Worldwide Zumo Juice and Smoothie
with a good balance between its home and
Sandler Training Bars
international operations.
18 Franchise Marketing Awards 2008
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