The Franchise Marketing Awards 2008
Best Brand Management
Step into the
limelight...
...and play the
starring role
Best Brand
A success for 35 years – Prontaprint It’s all of these plus one very
If you’d like to play
is the largest and best known special factor – our talented and
print-on-demand Franchise in ambitious Franchisees.
Management
Europe and the first print Business
your part in our success
Superbrand. So what’s the secret We’re looking for talentedindividuals
of our success? A tried and tested with a broad commercial background
story, call us now on
WINNER: business model? A range of high- and experience in generating
SPONSORED BY: quality services? Or an award winning business-to-business sales and
0845 762 6748 or email
brand management programme? managing a team. franchisesales@prontaprint.com
Awards criteria:
This was a new category for this year, where the judges looked for a
About the company:
proactive and co-ordinated approach to company branding and how that
Established in 1971, Prontaprint has built its reputation by
brand was managed across a franchise network. Key criteria included:
delivering great results, on time and on budget. With centres
Winner of
• Demonstration of clear communication of brand values to
locally, nationally and internationally, its mission is to offer
franchisees
Best Brand Management
customers simple solutions in the complex and changing world of
• Evidence of how franchisees’ use of the brand was controlled
digital design print and copy.
• Consistency of branding across all franchisee marketing.
Judges’ comment:
The finalists:
Design Print Display Direct Mail Finish
BB’s Coffee & Muffins Pirtek (UK) Ltd
Prontaprint is recognised for the amount
Cash Converters Prontaprint
of preparation involved in its brand
repositioning and the focus on the delivery
HiQ Signs Express Ltd
through its franchisees. The judges were
Lasertech UK Ltd Zumo Juice and Smoothie Bars
particularly impressed by the realisation
that franchisees have to live the brand
Myhome International Plc
experience, which is not something that can
be purely delivered by head office.
©Prontaprint 2008. The PRONTAPRINT word and PRONTAPRINT logo are registered trade marks of Prontaprint Limited.
14 Franchise Marketing Awards 2008
The ‘P’ device and ‘trusted to deliver, every time’ are trade marks of the company.
All are used under licence. Each centre is individually owned and operated under franchise from Prontaprint Limited.
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