fashion interview
If you like to be individual and want your clothes to make a statement
then the T-shirt line from Binghi’s Boutique is the brand for you.
Flavour talks to Nyah Maskell, the brains behind the brand.
Tell me about Binghi’s Boutique. nightclub a few weeks’ back and taking over the whole house and
Binghi’s Boutique is the place to I counted seven people wearing clogging up my living room with
find unique styles of clothing for my T-shirts. I also spotted one guy all my equipment. However I just
both men and women. having his pictures taken by some recently found a premises so I
girls because they loved his T-shirt should be moving in there soon.
What’s unique about your line? so much. It feels good when I see I’m very pleased I can actually
My USP is that I can work with how much people like my art. watch The Bill in peace and not
you. I can work my designs to fit feel compelled to start printing
your needs. So if you have bought What motivates you? stuff. It’s a real luxury.
a brand new pair of trainers and What motivates me the most is
need a T-shirt to match, I can do being my own boss. When you Tell me what happens during
that! When I create a design for give up work to put 100% effort a typical day in your life?
you from scratch, each new design into your own company, it is really I usually start work around 9.30am
will be limited to 50 items! I have scary. But the motivation is waking and I check emails and voicemails
an incentive scheme: if you think up everyday and getting myself to and I have an order book that I
of a one-off T-shirt design you work and using my time effectively work through so I can get them
want made for yourself, I’ll post the to get through a day’s duties. completed by lunchtime to catch
picture up on the website and if the post. I have a work experience
anyone orders it you’ll receive Is there anybody out there person at the moment, who does
£5 towards your next order. Sell trying to copy your style? the post run among other things
100 items and that’s a lot of credit It’s hard to prove that people are which helps a lot. I go to the
you get to spend with me! copying your designs, as a lot of wholesalers, then head back to the
people have similar ideas. Under office to get through more orders.
A lot of your T-shirts have men my other brand Bgirlsclub, we had In between that, I’m uploading
hating slogan’s on them? Why? a limited edition T-shirt out last info to my website, designing new
No they don’t! I have a girls- year and we completely sold out. tees and taking a lot of pictures of
against-wastemen T-shirt, but that Then this year, it was bought to all my stock. I finish work about
isn’t man-hating, that’s making a my attention that Sean John has 9pm. I fit my music commitments
point about wastemen – and let’s launched a ladies range and has in this schedule when I get a spare
face it, there are a lot of them out the exact same T-shirt as mine hour or two and I also update my
there. I have actually worn my – only he has put his name on it interactive website that’s exclusive
T-shirt out and had guy’s say ‘why instead of Bgirl’s. But as I said, to ladies. I’m always busy.
you hating on men,’ my response you can’t prove people have been
is always are you a wasteman? If copying your work. It’s not easy. What is the most common
you’re not, you really don’t have The way I see it is great minds thing that people like to see
anything to worry about.. think alike. Some a year later, on their T-shirts?
but it’s still a compliment! Everybody always wants to
What’s been the highlight so far? have their name on their T-shirt.
I’m also a rapper, so the highlight Where are you working from?
for me so far, is doing a PA at a I started off working from home,
www.binghisboutique.com
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