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Supreme Riders
The man behind Urban
worldwide, Supreme Riders was born, the brainchild
Bike Fest talks to Flavour
of motorbike enthusiast and DJ, Supreme – who
linked his passion for music and bikes together. By
S
tarting a business is one thing, but setting up opening a repairs garage that specialises in the
a lucrative one is a completely different story. servicing and maintenance of Suzuki and Yamaha
Taking advantage of opportunities and growing sports bikes, Supreme has managed to not only
trends may just be the secret ingredients that help create a South London-based business, but has also
add to your success, just as it was for Supreme. made sure that Supreme Riders is accessible online
The term ‘urban biking’ may not be familiar to with a shop on eBay. ‘I love being my own boss,’
everyone, but, if you have ever come across a Ruff says the 29-year-old. ‘I have a passion for both my
Ryders video, then you would have definitely businesses and I’m sure that if I didn’t own my
observed an active biking culture and the strong companies I would still be working in the same fields.’
connection that it has with urban music, in particularly Acting as a major catalyst for the urban biking
hip hop. Having noticed a growing trend in biking game, Supreme Riders is definitely changing the way
and the overall commercialisation of urban music motorbikes are viewed on the road with their event
Urban Bike Fest. Put together in 2004 the Urban Bike
Fest, which has happened annually since then, hosts
a paradise for families and bike lovers alike looking to
enjoy a day out with entertainment including top DJs,
comedy acts, live PAs, guest celebrities, a barbeque,
face painting and bouncing castles for the kids. The
main attraction is the very talented bikers who
demonstrate tricks to the crowd that can only be
seen at this event. By attracting a demographic that
consists of music lovers, the event will hopefully help
create and stimulate a new generation of bike lovers.
dan Roach
Branching out
Some of Supreme Riders branches include a film and
video division – used to capture footage of some of
Supreme Riders finest events that include Supreme
Riders Volume 1 & Urban Bike Fest 2005 and a motor-
bike and bike accessory showroom where Supreme
stocks the Supreme Rider’s clothing line. He has also
started another venture: ‘I have now added a service
that offers a free courtesy car or bike within 24 hours
of your accident. We also offer a free legal team to
deal with every aspect of the process for you.’
Still in his twenties, the entrepreneur knows the
secret to his success: ‘By staying focused and believ-
ing in myself enough to keep getting back on my
feet like Rocky when something knocks me down.’
With his can-do attitude and his hustler’s ambition it
sounds like the makings of a young Shawn Carter.
Supreme Riders Unit 33, Enterprise Industrial Estate,
Bolina Rd, London, SE16 3LF Tel: 020 7231 1441
ds by Lindi Mkwananzi, photography by Jor
or
www.supremeriders.com
W
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