interview
Definitely the Low record because it has different
flows on there. The first verse I did a certain way, the
second verse is the rider part where I kick it up really
fast and the third verse is where I slow it down.
So is that your favourite track?
I wouldn’t say that’s my favourite track. My favourite is
All My Life because it’s more personal. It talks about
the struggle of me becoming an artist and reaching
my dream. That’s the one I like the best.
How did you get into the music business? Were
you in the entertainment business first?
I was the hype man for Fresh Kid Ice (of 2 Live Crew).
I got the chance to pass my demo to Devante, he
heard it and I flew out to Los Angeles the next day – I
stayed there for three years. When I got the call from
E-Class (CEO of Poe Boy Entertainment) I was
basically in the right place with my music.
You’ve got an album creating a lot of noise and
you’ve worked with a lot of big people in the
industry, what event would you say has been a
major high in your career so far?
Probably going to Europe and performing – a lot of
people don’t get that chance. Going over there
was something that was mind-blowing for me.
Was it as you’d imagined or was it completely
different from any expectations?
Completely different! I didn’t expect anyone to know
my lyrics, but when I got out the cab from a block
away people were singing: ‘Low, low, low!’ (Laughs.)
What was a low point for you?
Definitely prior to me having a record deal. Having to
Flo Rida
be on the streets trying to get a record deal from all
the different companies. Just having no one to really
help me or guide me and just really having to look out
for myself. That was a pretty rough time.
With a hit single, US rapper Flo
So how did you motivate yourself to do that?
One of my sisters passed away and I realised that
Rida is creating a storm on both
every day you have to take full advantage of it
sides of the Atlantic. We caught
because you’re never promised a tomorrow. So I was
just like: ‘Whatever it takes, just go and get it.’ I lost
up with him to discuss his debut the fear of being ashamed and things like that.
album, 50 Cent and that tattoo
What can we expect from you in the near future?
Your first single Low was a massive hit.
You can expect me to get into some acting; I’m
How did that become the theme song for
starting up my own company – starting up charities
the movie, StepUp2: The Streets?
that deal with kids that come from abusive homes and
The record was doing really well and people from
single parent homes.
the movie contacted my A&R at Atlantic Records and
they asked if they could put it on the soundtrack.
You’ve got a really large tattoo on your
So that’s basically how that went down.
back, how long did it take?
Thirty hours. Three days – each day ten hours. Ouch!
How did you come up with the name
Mail on Sunday for the album?
What is your motto for success?
Here in the States we get our mail six days a week,
No plan B. Just plan A, nothing else.
but I felt this album was a special delivery to the fans.
What is the best advice you can give someone
How much creative control did you have with who
trying to succeed in this industry?
was producing and collaborating on the album?
No pain, no gain. Be persistent, patient and pray.
I had 100%, but I’m a person who is open to
everyone’s suggestions. So we just came together
Who is the one person that
and made the decisions as a group.
inspires you in your field?
50 Cent. He handles his business, he’s a very
What track on the album would you say
successful artist and very talented.
epitomises who Flo Rida is, as an artist?
www.officialflo.com
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