interview
Sway
“The States is becoming more
accepting of British hip hop”
Rapper Sway isn’t just an artist, he’s also an
for the mixtape and also being
the first Brit to win at the BET was
entrepreneur. At 25 he’s achieved more than definitely a career high for me.
people twice his age but he’s not satisfied yet.
Any career lows?
He tells Flavour that the hard work is far from Losing Puffy, my business partner.
over and he’s worked with the Kaiser Chiefs
That was an all-time low.

What wound you stay makes was younger. They will be able
The best advice to help you
you young and ambitious? to make a huge difference to the
succeed in the industry?
I have achieved so much at the communities they work with, plus
Work hard and take hints – if
age of 25 and I’m not even 25% it’ll help them understand how
everyone is saying something
satisfied yet. There’s more to do. they can do their bit back home.
maybe its true. Take advice
from others around you.
How did you managed What are the perks
to achieve your goals? of being Sway?
The one person
I’ll have to say through a lot hard I get a lot of things for free. I get
that inspires you?
work and prayer. That’s important. into a lot of places for free. I have
Guy Katsav (producer) because
many income sources and I get to
he’s a workaholic and is always
What motivates you? meet a lot of wonderful people.
pushing me. Even when I don’t
Money and more money (laughs).
wanna work, he gets me too.
What is your motto for success?
How was your experience If things are getting easier then
Tell me something exclusive
in the States? that means you’re going down.
something no one else knows.
It was really good. They are over Success is hard work.
I just did a track with the Kaiser
there becoming more and more
Chiefs. It’s rock but I rap on it.
accepting of British hip hop. I was What’s been the highlight
really happy to see UK act over of your career so far?
www.myspace.com/swaydasafo
there. Like in one night I met up I’ll have to say winning the Mobo
www.myplatform2.com
with Estelle, Baby Blue and Dizzee
Rascal – it was really good.
Can you tell me some news
about Konvict UK and
working with Akon?
I’m not part of Konvict UK. I’m
part of Konvict Music, I have a
deal with Akon. But I still
wanna big up Konvict UK.
dan Roach
Did you have a personal
experience with a girl? Is
that why you wrote F Ur X?
Yes. I care for my exes, so yeah
when I’m with someone that does
generally upset them at times, but
I’m faithful and have no secrets.
If you weren’t a famous MC or a
producer, what would you be?
I’d have to say a politician
because I like to run shit (laughs).
You’re involved in a volunteering
ola Ilaka, photography by Jor
scheme called Platform2 which
gives 18 to 25-year-olds the
ea T
opportunity, to volunteer in
developing countries. Why did
you want to be involved?
Platform2 is giving young people
the opportunity of a lifetime; this
ds by Andr
experience will change their lives
or
forever. I would have loved to have
W
done something like this when I
13
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