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interview
Ironik
Adamant of the fact that ‘it can wait for a moment’ on
his latest single Stay with Me, when it comes to his
music, Ironik, ironically demonstrates, it can’t!
The 20-year-old North Londoner is rapidly joining the actual lyrics for my little sister just to leave a message
list of internet-based stars who, courtesy of Myspace, for her because the streets are crazy these days so
have built a lustrous career off of their internet fame. I just wanted to leave her message to let her know
Without wasting any time at all, Ironik appears to be she’s cool.’
in the process of Souljah Boying the game, with a
total of over 90,000 friends on his MySpace page and The voice of the generation
2 million views, something he managed to achieve Acknowledging the seriousness of knife and gun
independently. ‘I was up on Myspace like until 6 culture currently being faced in the UK, Ironik’s
in the morning everyday, just networking, leaving Stay with Me has been described as the anthem
comments for people that add me, showing love to for broken Britain, something that Ironik more than
everyone and that’s just how it gets round.’ embraces: ‘I like that because obviously there’s a lot
Hard work isn’t something new to young Ironik. of kids that need to have a message that can maybe
From the age of 13, Ironik was introduced to the club make them stop what they’re doing. My aim is always
scene as a DJ which later led to yet another musical to be an inspiration to the whole generation so hope-
path. fully that happens.’ The voice of the generation is
‘I went from deejaying to producing, when I was something that the UK music scene is missing and
about 15, I was producing for Jammer, Chipmunk, with Ironik more than willing to fill those shoes, will
Fire Camp, loads of grime artists and I felt like I that limit his subject matter on future releases? ‘Not
needed to do it myself so, that’s when I got into really, I’ve made loads of songs, some of them about
emceeing,’ and the rest as they say is history. Well, girls, most of them about real stuff that happens to-
not exactly. day so I’m going to keep writing normal songs about
real life experiences from the heart.’
On the grind Hoping to follow the likes of label mates Estelle
Ironik’s street dreams keep getting bigger and with and Wiley’s chart success, Ironik, is most definitely a
his single Stay with Me making waves in commercial big contender in the 2008 UK urban takeover. Already
land, highlighting the emotional consequence of the being mobbed by adoring fans for pictures and auto-
current gun/knife crime mass hysteria on a main- graphs, the future looks bright for this rising star.
stream level. ‘When I got it, I heard the chorus and it
just made me think about the people I’ve lost or the Ironik, Stay with Me out now
people that have lost people, but initially, I wrote the www.myspace.com/djironik
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