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Art
Art Licensing
Licensing
Maria Innocentia Hummel
Licensed since 1932
M.I. Hummel
®
Bracelet,
During 2006 a distributor of craft
18kt gold-plated
products started to sell Hummel
licensed products through craft,
hobby and gift stores within the UK
States and secured broadcast opportunities on home
and Europe continues to grow at shopping channels driving demand well beyond
retail and through targeted communication such expectations. Following the success with jewelle-
In 1933 ARS Sacre began producing cards and in as direct mail, on-line retail shops and home ry in the US, MBI ran a test in the UK in
1934 Emil Fink Verlag published the first book shopping channels. Currently there are over 100 September. Due to the level of sales achieved
using the art of Sister M.I. Hummel. Later that licensed products being marketed by over 30 from the bracelet featured in this article MBI car-
year, the German ceramics manufacturer, W. licensees worldwide ranging from books ried out a media launch in December.Other pro-
Goebel Porzellanfabrik acquired the licence to (Portfolio Press, Krause Publications), giftware, ducts are lined up for launch during 2007.
create 3 dimensional figurines based on the ori- decorative and tabletop accessories (MBI, Inc.,
ginal drawings. This was just 5 years after the The Bradford Group, SammlerGalerie, MW It is clear that there is a rejuvenated audience
first licence was granted to use Mickey Mouse Reutter, HMK, Ercolano), woven products (Pure for M.I. Hummel products which comes not just
in 1928 by The Walt Disney Company. Country Weavers), to fine art prints (Holoma, from the collectors of the Goebel figurines but
Inc.), needlework and craft kits (JCA, Inc.), also from a younger consumer altogether. Plans
Over six hundred paintings were created by embroidery kits (The VSM Group), stationery for the future are to expand the licensing pro-
Sister Maria Innocentia Hummel between her and paper products (Helu, Reddy Creative gramme within the core markets of the United
entering the Franciscan Convent at Siessen, Cards, Mohn Media, B.Kühlen Verlag, Josef States, Germany and the UK and grow the busi-
Germany in 1931 and her untime- Neumeyer), Christmas products ness in Sweden and The Netherlands where
ly death from tuberculosis in Some of the (Christmas by Krebs, MBI and there are known fans
1946. Her art’s unique qualities Bradford) and jewellery (MBI of M.I. Hummel art,
Original Art Figurine Art Scene Art
(style, character and conviction)
first licences granted
and Design Point). figurines and other Original art created by Sr. M.I. Hummel Photographs of M.I. Hummel Figurines Photographs of M.I. Hummel Figurines
made her a successful artist products.
whose work has been viewed as a
in the world were the
from 1931 when she entered the from the Catalogue «The Fascinating in special settings (scenes).
Although the M.I. Hummel figuri-
Convent until her death in 1946. World of M.I. Hummel Figurines».
timeless classic for over 75 years.
rights to use the art
nes are the best known of the Investigations into
licensed products, with millions entering the market
Following the Second World War
of Sister Maria
of collectors and over 300,000 in Japan, China and
many American GIs were members of the M.I. Hummel other Far Eastern
impressed by the Goebel figuri-
Innocentia Hummel.
Club® in more than 50 coun- territories are
Licensed products in the following
nes inspired by Sister Maria tries,collectors purchase the vast taking place during
Innocentia’s art buying them for their families range of Hummel products currently available 2007 with a view
categories... Gifts and Collectibles,
back home as a reminder of their time in and are always interested in new additions to the to launching the
Germany. Thus from the 1940s onwards, the market. Business opportunities in new product brand in 2008.
Housewares, Home Decor, Stationery &
name of Sister Hummel became extremely well categories continue to grow with both existing
Paper Products, Publishing, Toys, Games,
known in the US and other parts of the world. and new licensees who wish to tap into this well M.I. Hummel
®
Sisters Throw,
Today the licensing programme in the United defined, established and committed audience. tapestry woven 54" x 72"
Crafts, Apparel and Accessories
For licensing and all other
More than 1000 images to choose from
commercial opportunities
please contact:
Visit the online database at
www.mihummel-licensing.ch
Fine glazed porcelain vase Embroidery design package, 6 images, Tiffany-style stained Illuminated stained
ARS AG, Blegistrasse 3, 6340 Baar,
28 threads and 1 multiformat CD glass lamp glass clock
Switzerland, phone +41 41 760 68 60,
8
fax +41 41 760 68 08, info@arsag.ch
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