TOTAL Art Licensing
tries in four categories: Home In- showcase area will provide top students from
terior, Stationery/Paper Products, the Competition a forum for exhibiting their art
Hospitality (Restaurant/Lodging) or and designs, furthering the Show’s commitment
Housewares/Tabletop. First-place to nurturing young talent into the industry.
prizes will be awarded in each cat-
egory, plus an overall Grand Prize. MARKETS REPRESENTED
Surtex sponsors the competition to Art and design for sale and license to numerous
encourage students to create origi- industries: decorative fabrics, linens and domes-
nal and coordinating surface designs, tics, contract textiles, wall coverings, floor cov-
with specific end-uses in mind. The erings, apparel textiles, housewares, stationery,
winning entries and honorable men- greeting cards, giftwrap and other paper prod-
tions will be displayed at the Show, ucts, tabletop, giftware, toys, ceramics, packag-
affording attendees the opportunity ing and publishing. Tools for the design industry:
to preview design trends of the fu- publications, trend services and more.
ture. In addition, the Grand Prize
display exploring the latest directions in color
winner will receive a $1,000 cash prize and a PROFILE OF ATTENDEES
and design will be presented, enhancing the mar-
trip to the 2007 edition of Surtex, plus a one Art buyers and licensees from the home furnish-
ket experience for all attendees.
week internship within the design industry. First ings, domestics, apparel, contract, gift, toy, statio-
International Student Design Competi-
place winners in each individual category will re- nery, greeting card, paper product, automotive
tion and Display - “Nature’s Inspiration”
ceive $500, plus a two-night visit to the Show. manufacturing industries, plus private label, pub-
lishing, retailers, interior designers, advertising
New design categories, additional award op-
New Talent Area agencies and stock houses.
portunities and enhanced prizes will expand the
As an outgrowth of the Surtex International Stu-
scope of the annual Surtex International Student
dent Design Competition, Surtex will launch a For more information, visit
Design Competition in 2007. Themed “Nature’s
‘New Talent’ area on the showfloor in 2007. This
Inspiration,” the competition now accepts en-
www.surtex.com
BUSINESS SERIES Each day artists and designers face the challenges tion from this in-depth look at emerging design
1: Copyrights and Trademarks - of getting motivated, staying energized and dealing trends within such categories as home interiors,
The Best Defense is a Good Offense with the ups and downs of presenting their work, craft, stationery, paper products and more. Andrea
Monday, May 21, 2007, 11:00am-12:00noon only to discover it needs to be changed, modified J. Sinkin, trend consultant for Peclers Paris North
“So what if they copy my art, I’ll sue them…” or may be rejected outright. Jaye Myrick, master America, will discuss the latest art, color and pat-
“They were just interpreting my designs.” “We certified coach, specializes in creative profession- tern directions for Spring/Summer 2008.
just took the artists work and tweaked it a bit…” als. Her coaching provides artists with enough
What exactly is the distinction between copyright structure to be productive without sacrificing the 2: Trend Influences: Attitudes
and trademark? Jeremy Richardson, Esq. of Phil- freedom that is critical to the creative process. and Icons 2008
lips-Nizer LLP, provides a no-holds-barred battle Monday, May 21, 2007, 3:30-4:30pm
plan to help protect art, artists’ rights and their 4: Best and Worst Ways to Discover what’s new and inspiring for Spring/Sum-
sanity in the world of copyrights, trademarks and Expose Yourself mer 2008. Jeanine Pesce, trend consultant, Promo-
infringement. Tuesday, May 22, 2007, 1:00-2:15pm styl, the Paris-based global trend forecasting com-
Getting the word out is critical to making any busi- pany, will examine global lifestyle trends and the
2: Technology - It Ain’t What It Used to ness a success. Once prospects are attracted to a key colors, textures and shapes that convey the
Be - What You Need to Know website, how can artists leverage their look, their seasons’ attitudes of well-being and self affirma-
Tuesday, May 22, 2007, 9:00-10:15am style and their capabilities? Beth Lauver, market tion.
Participants will learn to master the technology (or manager, Mary Engelbreit Studios guides partici-
find resources that do) in order to maximize suc- pants through the rapidly evolving landscape of Special Event
cess. “We need high resolution scan at 600 DPI on website marketing and e-newsletters, while inde- Opening Night Party:
a CW-R but in layers, not flattened.” For manufac- pendent licensed designer Kathleen Parr McKenna, “Cruising & Connections”
turers, this session provides insight on what to ask president, McKenna Design, LLC shares her expe- Sunday, May 20, 2007– Board
for and why. For artists, it outlines the steps to take riences in art licensing by providing some unique 6:30pm, Cruise 7:00-9:00pm
to help them serve the needs of all their licenses ideas on self promotion with a website and be-
in the new digital world. Nancy Fire, vice president yond. Surtex participants are invited to cel-
and creative director, Design Works International, ebrate Opening Day with a sunset dinner
and Danielle LoCastro, director of operations, First- TREND SERIES cruise around New York Harbor. ‘Cruis-
2Print, share ideas, tips and techniques. 1: Consumer Trends and Lifestyle ing & Connections’ guests will enjoy hors
Inspiration 2008 d’oeuvres and cocktails, a buffet dinner,
3: What to Do After “No”…and Survive Sunday, May 20, 2007, 4:30-5:30 pm music and dancing.
Tuesday, May 22, 2007, 11:00am-12:15pm Designers, buyers and licensees will find inspira-
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