TOTAL Art Licensing
The latest art and design solutions for ev- THE MARKET
SHOW HOURS
ery product niche – from paper to textiles, Surtex will bring top artists, designers, studios,
Sunday, May 20 9:00am - 6:00pm
floorcovering to packaging, art publishing to agents and licensing firms from around the world
Monday, May 21 9:00am - 6:00pm
tabletop – will be presented at Surtex this May. together with art buyers and licensees sourcing
Tuesday, May 22 9:00am - 4:00pm
Recently lauded as one of the fastest growing original art and design. As a leading venue for
tradeshows in North America, the 2007 show the newest design resources, the 2007 show will
business-to-business event, showcases resourc-
will launch a ‘New Talent’ area for showcasing feature 100 first-time companies, alongside the
es for the social stationery, giftware and graphic
international student design and feature an in- wealth of new artists and designs presented by
arts industries.
depth conference program and trend display. As exhibiting agents and studios.
the only venue of its type in the United States, Surtex is co-located with three other George
INTERNATIONAL VISITORS
Surtex will feature 400 exhibitors presenting Little Management-managed tradeshows serv-
The international representation at Surtex dis-
original artwork to 6,000 attendees. ing design-focused industries, offering valuable
tinguishes the show as a unique US resource for
cross-market opportunities
art and design from around the globe. Nearly
for exhibitors and attendees
30% of exhibitors hail from countries outside
alike. The International Con-
of the United States, including: Australia, Canada,
temporary Furniture Fair
Denmark, France, Germany, Israel, Italy, Japan,
presents the latest trends in
Korea, The Netherlands, Singapore, Sweden,
furniture, lighting, textiles, wall/
Switzerland and a significant representation
floor coverings and decorative
from the United Kingdom.
accessories; the National Sta-
tionery Show offers social sta-
SPECIAL DISPLAYS
tionery and related products
Trend Display
for domestic and international
In conjunction with the Trends programming in
specialty and high-volume re-
the Surtex conference program, a global trends
tailers; and The Supply Side, a
2007 PROGRAM OF EVENTS
Eleven educational sessions grouped into three zanne Cruise Creative Services will advise artists 4: The Designer ‘Lifecycle’
key tracks – Business, Licensing and Trends will on how to map out a licensing strategy from A to Monday, May 21, 2007, 8:30-10:00am
headline the conference program at Surtex. Z, and how to make their licensing business a re- There is a life cycle to all things – art licensing
Highlighting the educational opportunities will sounding success. being no exception. This primer – the ‘biology’ of
be in-depth forecasting sessions with represen- licensing – homes in on the path one has to travel
tatives from Paris-based trendhouses Peclers 2: The Licensing Agreement to create an art licensing business and assure its
and Promostyl. Sunday, May 20, 2007, 12:30-1:30pm survival. Three artists, each at a different point of
The Licensing series, presenting topics to ben- Everything required to protect a business should be development, share the growth process of their
efit both beginner and advanced participants, in the licensing agreement. This session will provide businesses. Darcel Phillips, owner, FreeBird Studio,
will address the basics of licensing, licensing artists with a practical blueprint for the essential began her licensing business less than two years
agreements and the pros and cons of work- license. For manufacturers and retailers, it will ad- ago. Marnie Long, owner, M Design Studios, is now
ing with an agent; the Business series will pro- dress all the elements necessary for a workable, in her eighth year of business, and Paul Brent, Paul
vide an in-depth look at technology, marketing, trouble-free agreement. Marc A. Schwartz, Esq. Brent Designer, Inc., has over 20 years experience
copyrights and purchase trademarks; and the and COO, Bob Mackie Design Group, will provide and a staff of six. The seminar is moderated by Jeff
Trend series will explore consumer and global a road map to the legal landscape of agreements Grinspan, owner, Grinspan & Co.
lifestyle trends, and key colors, textures and and cover what is imperative, what is negotiable
patterns for 2008. and what should never be included in a written 5: Managing Expectations…
licensing agreement. ...a BRAND New Me?
LICENSING SERIES Monday, May 21, 2007, 1:00-2:30pm
1: The Essential Licensing Primer 3: Do I Need An Agent? What needs to be done to make it as a licensed
Sunday, May 20, 2007, 10:00-11:30am Sunday, May 20, 2007, 2:30-3:30pm artist? How does an artist identify themselves to
When going from “What if” to “Here’s How,” This practical session details both sides of the issue the companies with whom they wish to license? Is
there’s no better way than to start with the ba- – the why and how of what an agent can do for you, an artist’s work a brand? What is reasonable for
sics. This hands-on program will provide practical, versus going it alone. Courtney Davis owner, Linda companies to require before and after signing a
information for both new and established artists, Balogh, shares her knowledge about why agents contract? Marty Brochstein of The Licensing Letter
and for manufacturers. Steve Harris, partner Har- are vital to licensing success, while successful in- and Alex Meisel, licensing consultant, Alex Meisel
ris-Sachs LLC will cover what manufacturers need dependent artist Carol Eldridge, president, Carol Consulting, address the key issues of effort vs. re-
to know to make their licensing programs as profit- Eldridge Designs, provides implemental advice on turn, partnership with licensees and realistic and
able as possible. Suzanne Cruise, president of Su- how to run your business without an agent. unrealistic expectations on both sides of the table.
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