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Washer/Dryers
Standing out
from the crowd
onsider your own sufficiently at point of sale? improvements, such as faster
C
washing machine – Obviously price is - and times and automatic
and dishwasher for always will be - a key factor in programming, together with
that matter. How many this market. With replacement specialist hand wash
different wash programmes do models now a sizeable chunk programmes for silks and
you select? In both cases, the of laundry product sales, lingerie and textile
By
majority of us would have to distress purchases made in the management for fabric care.
JANE MASSEY
admit to using one and the heat of the moment can also And energy efficiency ratings
same programme on most affect the final decision. mean that cost savings can be
Brand Manager
occasions; and perhaps one How can we persuade implemented immediately,
Siemens
other for specific reasons, e.g. customers to trade up to a too.
delicates. new washing machine? Like Surely, if explained
Why do customers find all appliance sales, it’s about properly, tangible benefits like
multitudinous programmes so asking the right usage these would make a
appealing? Perhaps it’s because questions and then matching convincing case for selling a
when they see a smart display the customer’s lifestyle premium product that stands
with lots of buttons and demands to the latest relevant out from the crowd?
switches, they feel they are model.
getting better value for With time saving at the top ● For further information
money? Or perhaps the actual of the agenda, some contact 0870 840 3300 or
benefits of the machine are manufacturers have visit the website at www.
not always explained introduced highly practical siemensappliances.co.uk
COMPANY PROFILE – BEKO
BEKO launch Xpress washing machine
eading appliance manufacturer BEKO plc is to launch the 7kg in just 58 minutes, giving great wash results. For the consumer
L
Xpress Washing Machine. This 1600 rpm washing machine looking for even greater flexibility, the “30-minute Xpress”
boasts unique motor technology and programme can tackle a 7kg load at 30 ºC
three highly versatile “Xpress” washing in 30 minutes, ideal for clothes that simply
programmes including a Super Short need refreshing. And for those occasions
programme of only 14 minutes. when that much loved outfit always seems
The Xpress Washing Machine also to be at the bottom of the laundry basket,
incorporates the 58-minute Xpress and 30- the 14-minute “2kg Super Short” washing
minute Xpress washing programmes, programme quickly revives and freshens,
making it the quickest machine on the providing a simple solution to this common
market at full load. dilemma.
This is great news for retailers, with The Xpress Washing Machine is designed
consumer lifestyles becoming increasingly to present the consumer with three
hectic, people are looking for user-friendly different washing options to suit all their
time saving features as well as greater laundry needs. The 14-minute and 30-
flexibility from their laundry appliances. minute Xpress programmes are invaluable
The BEKO Xpress Washing Machine goes for washing emergencies when clean
a long way towards meeting these clothes are needed fast, but the standard
consumer demands. As well as the Super programmes with the Quick Wash option
Short 14-minute programme, the Xpress are ideal for saving time, energy and water
Washing Machine also incorporates the on an everyday basis. Standard programmes
“58-minute Xpress” and “30-minute are perfect for heavily soiled clothes in less
Xpress” washing programmes. time-pressured circumstances.
The “58-minute Xpress” programme will Hotline no: 01923 818121
reduce the day-to-day stresses of washing, Website: www.beko.co.uk
allowing a 7kg load to run a full 60ºC cycle Enquiry no: 402
12 BATHROOM & KITCHEN UPDATE MAY 2007
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