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Industry Update
Baumatic back on ‘the box’ Appliance Care expands online shopping
Appliances steal the show – following the huge success of its first ever
menu
TV campaign last autumn, Baumatic is back on the box with a fresh run
of ads that are designed to put its appliances firmly in the spotlight …
BSH Appliance
Designed to build on the company’s early success in 2007, the
Care Limited
television ads feature a young, attractive man preparing a meal for his
(ACL), the
girlfriend in his kitchen which is replete with Baumatic appliances. The
nationwide after
man retires to shower and get ready, leaving the dinner cooking in the
sales service
kitchen. As the girlfriend arrives dressed to kill there is a frisson of
company for
excitement in the air, but sadly it is not for the evening ahead with her
BSH
partner, but instead because she is enthralled by his Baumatic appliances.
domestic
The ad concludes with a simple strapline and the Baumatic logo.
appliance
Baumatic UK’s Managing Director, Paul Thompson, comments:
brands,
“The advertisement is designed to promote Baumatic as a desirable,
Bosch, Siemens,
aspirational and sexy brand. The young couple epitomise a typical
Neff and Gaggenau,
Baumatic customer and the set was designed to perfectly show off
has expanded its online shopping menu
Baumatic’s full range of appliances to best advantage.”
with the addition of several new cooking
accessories at www.bshappliancecare.co.uk
Included in the new collection is a total of 12 pans, trays, pots and
roasters, all specifically selected for their suitability for use in or on built-
in cooking appliances supplied by the four above named BSH brands.
A new high grade four-piece stainless steel pan set suitable for oven
and hob use, has been introduced into the range. This set is not only
recommended for all hobs - including induction - but also for use in
ovens up to 250°C.
Also proving popular in the online collection are two new non-stick
oven trays – one for chips and one for pizza – as they are easy to clean as
well as dishwasher safe. Other new items offered include a three-piece
sieve set, six-piece set of utensils, 3.5-litre and 6-litre stock pots and an
aluminium oval roaster.
In addition, customers are able to buy a number of different
recommended cleaning products for their appliances via BSH’s directly
employed engineers.
Leisure announce new partnership Symphony goes for gold
Leisure, BEKO plc’s branded range of kitchen appliances, has secured a Symphony has opened its latest overseas retail outlet in the “City of
key contract with JP Distribution, one of the UK’s most high profile and Gold”.
prolific distributors of kitchens and appliances to independent kitchen A new 3,000 square feet studio, featuring an extensive range of
retailers. Leisure is now set to have the full range launched in specialist Symphony kitchens including premium brand Mirari, has opened in
kitchen studios across the UK. Dubai, believed to be one of the fastest growing cities in the world.
Leisure appliances are designed to provide a contemporary and stylish “The rate of property development in Dubai is phenomenal,” said
cooking environment, integrating beautifully with the modern kitchen. retailer Morten Skjodt. “From luxury apartments to home
The new contract is a key step forward for the brand - which has 170 refurbishments, there is incredible demand, both from local people and
years of experience in kitchen appliance manufacture - and will the cosmopolitan mix of ex-pats and business people now making their
dramatically increase brand awareness with the trade customer and home in the city. Symphony’s contemporary gloss kitchen ranges are
provide crucial exposure to the consumer via the independent kitchen proving particularly popular for buyers of the latest luxury apartments in
specialist. Dubai.”
Huw Buckle, Sales and Morton has established the Symphony studio with three other partners
Marketing Director at and has a second floor dedicated to exclusive garden furniture.
BEKO plc, says: “The Major high profile development projects are under way across Dubai,
new contract is a fantastic including the landmark Ocean Heights on the Dubai Marina, the Burj
opportunity for us to Dubai Complex and mixed-use theme park Dubailand.
develop retailer relations Symphony has been exporting fitted kitchen, bedroom and bathroom
and increase our brand furniture for
share by growing the 16 years and
business within has a
independents. We are dedicated sales
very pleased to be and
working with a company distribution
of JP Distribution’s operation,
standing and expertise and working with
are sure that the retailers across
partnership will be very Europe,
successful for both parties. Scandinavia,
The independent kitchen the Middle
sector is a key market for East and Far
Leisure.” East.
BATHROOM & KITCHEN UPDATE MAY 2007 25
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