TOTAL Art Licensing
THE NATIONAL GALLERY ENTERS
UNITED MEDIA SIGNS SIS BOOM
THE WORLD OF LICENSING United Media in New York, has signed on to represent Jennifer Byrne
The National Gallery, with its global reputation and recognition as the Paganelli’s Sis Boom, to create a sophisticated vintage home and per-
home of some of the world’s greatest masterpieces - which attract five sonal accessories program. Inspired by memories of her childhood in
million visitors a year - is set to unlock the commercial potential of the the Caribbean, a successful background in commercial textiles with
brand. Knoll, and a love for all things beautiful, Sis Boom delivers a vintage
look and feel.
Sis Boom, a name adopted from her childhood nickname given to
her by her twin brother, has regularly featured products in Country
Living Magazine, Ladies Home Journal, Woman’s Day and numerous
other publications. Additionally, Jennifer is frequently a guest on televi-
sion decorating shows, has conducted workshops most recently for
ABC Carpet & Home in NYC, and her vintage-ornament Christmas
wreaths have graced the windows of the American Folk Art Museum
in New York City.
“With home design becoming more of a focus for today’s consumers,
retailers are keenly aware that there is significant opportunity in the
domestic décor category,” said Joshua Kislevitz, Senior Vice President,
Domestic Licensing at United Media “Jennifer Paganelli’s Sis Boom
combines the high-end look and feel of vintage design with a compel-
ling modern graphic sensibility.”
“I’m excited to build another chapter to the Sis Boom story,” said
Jennifer Paganelli, the designer behind the brand name. “We will be
building upon the consumer excitement and retailer interest with the
“The style guide has a mix of product ideas, design inspiration and packag- United Media folks with whom I’ve already become fast friends. We’ll
ing and brand guidance,” explains Kate Barker, Business Development and be making a splash in the marketplace very soon. Stay tuned!”
Merchandise Director for the National Gallery Company, “which offers Sis Boom, LLC headquartered in Wilton, Connecticut, is a multi-di-
an excellent platform from which licensees can explore and experiment mensional design company of home furnishings, holiday decor, wom-
with National Gallery content.” en’s and girl’s apparel, baby, bath, bedding, gift and stationery products.
Managing Director of Start Licensing, Ian Downes, has been working with
the National Gallery Company on the development of their licensing
programme. “The style guide that the National Gallery Company has
MARY LAKE-THOMPSON HEADS A
completed offers licensees a fantastic in-
sight into the commercial potential
BLOSSOMING SPRING LINEUP FOR
of the gallery’s collection,” he
MAGNET WORKS
explained.
Four new collections, featuring the artwork of Mary Lake-Thompson,
“I am sure that licensees
head a wide variety of artwork that grace popular garden and home
will find it a great guide
décor products from MagnetWorks, Ltd. for Spring/Summer 2008.
to work with, to devel-
“We’re delighted to be working with Mary Lake-Thompson,” com-
op products that build
ments Sue Todd, whose eye for art drives the company. “Mary’s art
on the unique equity
has the warmth of a country kitchen, an appealing color palette and
the gallery’s collection
utilizes familiar and well-loved art forms. We’re certain that the new
offers commercial part-
collections will be very well received when we unveil them via our
ners. Having
new 2008 catalogue and at Winter shows in January and February!”
seen the
Garden Bouquet, Pocket Garden, Down By the Seashore and Butter-
s u c c e s s
flies are the themed Mary Lake-Thompson collections, featuring many
other mu-
aspects of nature.
seums and
Four popular MagnetWorks’ products make up each collection. These
galleries have
include; MailWraps, mailbox covers which attach securely with a strong
recently achieved in
magnetic strip along each side of the cover, allowing the reusable cover
licensing, I am sure the Na-
to stay put in any weather condition, yet makes it easy to change for
tional Gallery will develop a suc-
seasons or holidays, Yard DeSigns, metal address stakes and plaques,
cessful licensing programme.”
with magnetic art that is easy to change, BreezeArt, decorative flags (in
The National gallery Company Ltd
Standard and Garden size) and finally, MatMates, decorative outdoor
is a commercial organisation that contributes financially to the National
doormats with recycled rubber backing. MatMates can be used stand-
Gallery by providing a range of services (retail, catering, picture library ad
alone, or as interchangeable inserts in a decorative tray, also made of
e-commerce), publications and products, designed to enhance the Gallery
recycled rubber.
experience for visitors and other customers.
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