TOTAL Art Licensing
Lifestyle Brand ~ Chill ~
Speaks to Everyone
Chill
®
is a new multi-faceted brand that’s turning heads. It’s
one of six new lines from Chill Studio Inc. that will launch in
mid-2008 in complete and coordinated merchandise selections.
Party & Chill
“Chill
®
is the ultimate Lifestyle brand,” says manager,
Steve Larson. “Chill is universally recognized by all ages and
Chill
®
, Chill Goddess
®
, and Queen of Chill
®
, as fashion
on all continents as being cool, relaxed, and a good time.”
and novelty brands, are stylish, and tempting: A gift featuring,
“You ARE a star, but it’s time to chill” might be in order for the
Everyone wants to say the word, or to be, ‘chill.’ ‘Chill’ in
those kids or adults who forget their modesty.
popular culture is about a cool music genre, or lounging on a
beach on the Cote d’ Azur, or in Hawaii. It represents leisure
Spa and bath kits, cards, clothing, and kitchen accessories range
time and fun. Chill Studio has captured this concept with these
from cool and composed, to irreverent. For all the women with
lines.
an overflowing clothes closet, who dine out more than they

prepare meals, express yourself! “Me cook? My kitchen pantry
Chill Goddess
®
, Queen of Chill
®
, and Chill
®
, are three of
is a closet – for shoes.”
the six new brands - each has a distinct, attractive and appealing
personality.
“The Chill
®
lines translate exceptionally well to fresh designs
for all ages. There are diverse product categories ranging
from clothing, to gift items, sports equipment, paper and
party supplies, pet products, and travel items. They reach a
wide demographic because they each symbolize an attitude
that everyone can relate to,” says contributing artist Kristin
Barnette.
Styles range from under-stated to bold, contemporary to classic,
and sophisticated to spirited. Tropical images, prints, lively
Three other lines from Chill Studio are in the works,
character illustrations, and charming motifs span all product
including cartoon characters serving tweens and beyond:
categories and lines. Queen of Chill
®
(20 and up) designs
Princess Chill™, Queen of All She Can Reach™ and
are the most detailed, while Chill Goddess
®
(tweens and up)
Knot Chill™.
and Chill
®
(0 and up) styles and designs are increasingly more

casual. Each of the three lines (brands) is available in all product
Princess Chill is cool and independent-minded. Her favorite
categories.
t-shirt slogan is, “It’s FUNNY you think I’m listening to you!”
For instance, customers can chill at home with furniture, linens,
Queen of All She Can Reach is a shop-a-holic, who despite
pretty dishes, or hip beverage-ware boasting prints and patterns
best intentions, can’t keep a tight grip on her wallet.
adapted from striking or subtle Hawaiian and Balinese-themed
paintings. Colors range from earthy to cool.
Knot Chill’s promises to be “good” never thwart his boyish
antics. His dogs Zoom and Destructo don’t help matters.
The clothing? Sweaters, t-shirts, and tank-tops with motifs
and phrases. Ranging from sophisticated-fun designs (Queen
The creator of Chill Studio has strong ties to Maui, Hawaii, and
of Chill
®
) to laid-back-beauties (Chill Goddess
®
) the
to other friendly, party places across the globe.
Swarovski-studded or foil or ink-printed pieces glimmer and
seduce.
Contact Chill Studio Inc. for licensing information:
(818) 391-3377
12
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