MEDIA MOMENTUM 2008 AWARDS
OTPMEDIA 33 AD2ONE GROUP 34 EQUI=MEDIA LIMITED 35
COMPOUND GROWTH: 125.6% COMPOUND GROWTH: 120.5% COMPOUND GROWTH: 120.4%
LOCATION: OXFORD LOCATION: LONDON LOCATION: SWINDON
WEBSITE: OTPMEDIA.COM WEBSITE: AD2ONEGROUP.COM WEBSITE: EQUIMEDIA.CO.UK
OTPmedia is an online ad agency Ad2One Group is an independently Founded in 1999, Equi=Media are
proactively working on behalf owned collection of digital sales and direct media specialists balancing
of its growing number of select marketing agencies. Established established and digital media.
publishers. Setting itself apart in 2000, the group has offi ces Equi=Media provides its clients
from the competition, OTPmedia in London, Dublin and Sydney with an insight-led approach to
concentrates on obtaining premium and operates throughout Europe online and offl ine media planning,
relevant advertising that will not and Australasia and employs producing accountable campaigns
detract from the usability, look over 50 staff worldwide. It offers delivering great return on investment
and feel of a site and will also user profi ling, email database (ROI). Equi=Media’s key clients
maximise the potential revenue. management and ad traffi cking include FirstPlus, Everest, Equifax,
The company works closely with services. The company serves and Western Provident Association.
agencies, advertisers and publishers various sectors, including arts and
to best identify, place and optimise culture, automotive, business and
banner advertising, sponsorships, fi nance, family, home and fashion,
advertorials and tenancies. OTP info and directories, kids, men,
Media was founded in 2002, with music, regional, sports, travel,
offi ces in London and Oxford. women, and youth.
GRAPHICO NEW MEDIA 36 CONCHANGO (UK) 37 I-CD PUBLISHING (UK) 38
COMPOUND GROWTH: 109.1% COMPOUND GROWTH: 106.4% COMPOUND GROWTH: 97.1%
LOCATION: NEWBURY LOCATION: LONDON LOCATION: LONDON
WEBSITE: GRAPHICO.CO.UK WEBSITE: CONCHANGO.COM WEBSITE: 192.COM, 192BUSINESS.
COM, ICDPUBLISHING.COM
Graphico, founded in 1990, is an Conchango, founded in 1991,
award-winning full service creative provides business consultancy
i-CD Publishing is a leading player in
digital agency with mobile marketing and systems integration services.
online identity verifi cation services.
skills. The core business area Its services include enterprise
192.com, the successful consumer
lies in the design, development intelligence, multi-channel
website, has cemented its position
and maintenance of websites, integration and enterprise
as the UK’s leading search tool for
from brand extension sites to full architecture. The company
fi nding people, businesses and
ecommerce based applications. serves retail, consumer packaged
places. Its traffi c surpasses that of
Since the business was established, goods, fi nancial service, media
BT Phonebook and is catching up to
it has developed by combining and entertainment, and energy
Yell.com. The site also launched
both creative and technical skills industries. It is London-based, with
award-winning mapping technology
to provide tailored solutions for its offi ces in Surrey, Aberdeen and
this year. The business division,
clients. Graphico was acquired by New York. Mike Altendorf is co-
192.com Business Services, has
Digital Marketing Group in 2007. founder and CEO.
grown rapidly since its inception in
1993. Initially established to service
the intranet requirements of the BBC,
it is now a global leader in online
identity verifi cation working with
the UK’s leading e-tailers, gaming
websites, payment processors and
fi nancial institutions.
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