YOUGOV 14 – VISION & FUTURE GROWTH POTENTIAL
COMPOUND GROWTH: 395.3%
JUDGES AWARD
LOCATION: LONDON
WEBSITE: YOUGOV.COM
YouGov operates as an online of brand, consumer behavior and noted that the YouGov business
research agency in the United organization, as well as in fi nancial, model harnessed the power of the
Kingdom, the Middle East and North media, telecoms and retail sectors. internet in a truly unique manner to
America. It conducts online research YouGov was founded in May 2000 bring a quality and type of information
using proprietary software to produce by Nadhim Zahawi (group CEO) and to decision makers that was not
market research, political and media Stephan Shakespeare (CIO), and previously available in the market.
opinion polling, and stakeholder listed on AIM in April 2005. Via its visionary management, win/
consultation. The company’s services win solution and bold acquisitive
include YouGov Omnibus surveys; JUDGES’ COMMENTS strategy, the judges felt that YouGov
BrandIndex, which provides tracking was uniquely positioned to capture a
of approximately 1,000 consumer In an extremely closely fought contest, large piece of the $24.6bn research
brands in 32 sectors; and Specialist YouGov emerged as the winner of market. With analysts forecasting
Panel Research for panel recruitment, the now legendary Judgess Award 2008 revenues of £40.4m (£14.3m in
panel management, sample selection, for 2008. The judges were extremely 2007) and operating profi t of £10.1m
and survey execution. The company impressed with all aspects of the (£5.3m in 2007), the company could
also offers YouGov Consulting, YouGov business and felt that it had not fail to impress even the toughest
which provides advice based on “revolutionised” where innovation of our judges on the ability of the
data-driven analytics in the areas has been fi ercely resisted. It was management team to execute.
NET-A-PORTER 21 - BEST EXECUTION
COMPOUND GROWTH: 209.93%
LOCATION: LONDON
WEBSITE: NET-A-PORTER.COM
JUDGES’ COMMENTS
Net-a-porter.com was founded by The judges felt that Net-a-porter etailer. This combination has
Nathalie Massenet and launched in had successfully become an integral created an unusually loyal following
June 2000. It has since successfully and almost iconic part of the fashion with a very targeted and affl uent
established itself as the world’s industry’s value chain. One judge demographic. The judges felt that
leading global online luxury retailer. commented that the team had the team fully deserved the award
Presented in the style of an online successfully turned the internet on its for the best execution of plan to date
fashion magazine,
Net-a-porter.com head by selling only current season, for impressive revenue and profi t
features each season’s key trends, non-discount women’s fashion items growth, a number of industry fi rsts
helpful editors’ tips and expert style via a sales channel renowned for and the renowned customer care.
advice. With luxury packaging, selling discounted goods. The unique
free returns, same-day delivery in combination of quality authoritative
London, New York City and express editorial content, including leading
delivery to the rest of the world, the video coverage and photo shoots,
company has ensured it provides combined with access to over 200
top-quality service that helps international fashion brands meant
retaining customers and bringing in that Net-a-porter was known as a
new ones. destination site and also a leading
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