MEDIA MOMENTUM 2008 AWARDS
THE SEARCH WORKS 10 – BEST MANAGEMENT
COMPOUND GROWTH: 496.0%
LOCATION: LONDON
WEBSITE: THESEARCHWORKS.COM
JUDGES’ COMMENTS
The Search Works International Management, management, claim to being Europe’s number-one
operates as an independent management is often cited by search agency. The judges liked the
specialist search engine marketing venture capitalists as being the key forward-thinking approach of the
services agency. It provides ingredients for growing successful team in offering new and innovative
search marketing campaigns using companies, and the judges felt services such as mobile search and
BidBuddy technology, enabling that The Search Works had the call tracking to supplement the core
clients to achieve online visibility strongest management team out services, and looked forward to even
while measuring and maximizing of all the Top 50. They felt that the greater growth within its new parent
returns from online marketing team had successfully navigated company TradeDoubler.
spend. The Search Works was the company through dramatic
founded as Web Site Promotion growth, from £5m in 2004 to over
Services in 1999 and changed £40m in 2006, in a market which is
its name in 2005. The company constantly moving and becoming
SPONSORED BY
is based in London. The Search increasingly competitive. Under
Works International operates as a the leadership of Nick Hynes, who
subsidiary of Interactive Marketing was well known to a number of the
Works. judges, The Search Works can lay
VIBRANT MEDIA 11 – UNIQUENESS OF OFFERING
COMPOUND GROWTH: 429.8%
LOCATION: LONDON
WEBSITE: VIBRANTMEDIA.COM
JUDGES’ COMMENTS
Vibrant Media operates as a The judges felt that Vibrant Media OMG Digital, AOL, Sky and Google.
contextual keyword advertising had developed a unique offering for
company. It offers in-text the buoyant online video advertising The judges felt that in a fi ercely
advertising for marketers to deliver market. Certain judges felt that by competitive sector the company
advertisements within the text allowing the internet user to choose was able to fi nd a new way of
of web content. The company’s to view contextually relevant adverts advertising which benefi tted all the
solutions include IntelliTXT, an the company would lead the market key stakeholders and hence was a
in-text advertising solution that offers in conversion rates. The fact that worthy winner of the Uniqueness of
user-initiated online advertisements; Vibrant Media now reaches 120m Offering Award.
and SmartAD, a contextual, unique users or one in three internet
graphical and advertising solution, users made the judges sit up and
which uses the in-text technology to also score highly for management’s
deliver ads through message-plus execution to date. With 100%
units, skyscrapers and banners. revenue growth becoming the norm
Vibrant Media serves advertisers, for Vibrant Media, it is clear that the
agencies and web publishers. founding team are not resting on their
laurels and have added impressive
personnel to the senior team from
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